为什么越来越多的购物者在Temu上选购翻新手机？

在当前全球经济承压的背景下，以Temu为代表的电商平台正通过创新商业模式为中小企业创造发展机遇。其最新推出的本地卖家计划构建了全新的供需对接渠道，尤其为翻新设备等细分领域带来显著增长动能。

市场数据充分印证了这一趋势：IDC研究显示，2024年全球二手手机出货量突破2.08亿台，创造约750亿美元的市场规模。值得注意的是，去年二手设备已占据全球手机总销量的14.4%，且这一比例预计将在2029年攀升至16.6%。行业分析师指出，当前全球二手手机产业年产值已达数百亿美元量级，未来十年有望实现规模倍增。即便采取最保守的估算，该领域也将维持10%以上的年增长率；而乐观预测则显示，全球翻新智能手机市场规模或将在短期内突破1500亿美元。

在此背景下，Temu的本地卖家计划通过三大核心优势赋能中小企业：首先，大幅降低平台手续费，使商家在低毛利领域仍能保持价格优势；其次，简化资质审核与入驻流程，提升运营效率；最后，依托平台算法实现精准流量分发，采用发现驱动型销售模式，有效解决中小商家获客难题。这种创新模式正在帮助众多翻新设备销售商实现业绩突破，部分企业甚至录得超过50%的营收增长。

Amidst the current global economic downturn, e-commerce platforms, represented by Temu, are creating development opportunities for small and medium-sized enterprises (SMEs) through innovative business models. Its newly launched local seller program has established a new supply-demand matching channel, bringing significant growth momentum, especially in niche areas such as refurbished equipment.

Market data fully confirms this trend: IDC research shows that global shipments of second-hand mobile phones will exceed 208 million units in 2024, creating a market size of approximately $75 billion. It is worth noting that second-hand devices accounted for 14.4% of total global mobile phone sales last year, and this proportion is expected to climb to 16.6% by 2029. Industry analysts point out that the current annual output value of the global second-hand mobile phone industry has reached the tens of billions of dollars level, and it is expected to double in scale in the next decade. Even with the most conservative estimates, this field will maintain an annual growth rate of over 10%; optimistic predictions show that the global market size of refurbished smartphones may exceed $150 billion in the short term.

Against this backdrop, Temu's local seller program aims to empower small and medium-sized enterprises (SMEs) through three core advantages: Firstly, it significantly reduces platform transaction fees, allowing merchants to maintain price competitiveness even in low-margin sectors; secondly, it streamlines qualification review and onboarding processes, enhancing operational efficiency; and finally, leveraging platform algorithms to achieve precise traffic distribution and adopting a discovery-driven sales model, effectively addressing the customer acquisition challenges faced by small and medium-sized merchants. This innovative model is helping numerous refurbished equipment sellers achieve breakthrough performance, with some companies even recording revenue growth exceeding 50%.