Temu同意更快地从其网站上删除盗版贺卡

在线零售平台Temu近日与贺卡行业达成合作协议，将优化其平台治理机制，重点打击设计抄袭行为，加快侵权商品下架速度。据贺卡行业披露，该平台已出现大量盗用原创设计的侵权商品，涉及数百张受版权保护的贺卡图案，这些廉价仿制品导致多家贺卡公司损失高达数千英镑的合法销售收入。

Temu在声明中强调，平台始终将知识产权保护视为核心工作重点。为此，平台特别推出了一项针对贺卡行业的专项治理试点计划，通过优化投诉流程、缩短审核周期等措施提升维权效率，并呼吁平台卖家积极配合这项新规。

行业数据显示，这些侵权仿制品已为不法商家带来约10万英镑的非法收入。以知名贺卡设计公司Lola Design为例，该数字已接近其全年营业额的13%，对正版商家造成了严重的经济损失。

Online retail platform Temu recently reached a cooperation agreement with the greeting card industry, aiming to optimize its platform governance mechanism, focus on cracking down on design plagiarism, and accelerate the removal of infringing goods. According to the greeting card industry, the platform has seen a significant number of infringing goods that have appropriated original designs, involving hundreds of copyright-protected greeting card patterns. These cheap imitations have caused several greeting card companies to lose up to thousands of pounds in legitimate sales revenue.

In its statement, Temu emphasized that intellectual property protection has always been a core priority for the platform. To this end, the platform has specifically launched a pilot program for targeted governance in the greeting card industry, aiming to enhance the efficiency of rights protection through measures such as optimizing the complaint process and shortening the review cycle. The platform also urges sellers to actively cooperate with this new regulation.

Industry data shows that these infringing imitations have generated illegal income of approximately £100,000 for unscrupulous merchants. Taking Lola Design, a renowned greeting card design company, as an example, this figure is close to 13% of its annual turnover, causing severe economic losses to legitimate merchants.