圣诞礼物购物者需警惕:廉价Temu礼品引发澳大利亚家庭矛盾

随着澳大利亚人应对不断上涨的生活成本,Temu正成为圣诞购物的首选平台,但批评者敦促消费者远离这个超低价购物网站。
Omnisend数据显示,近三分之一澳大利亚人(32.2%)计划在2025年节日季使用Temu购物,反映出通胀加剧与预算紧缩背景下对低价商品的需求。
Roy Morgan数据显示,2024年7月至2025年6月期间,共有470万澳大利亚人通过Temu完成购物。
悉尼大学商学院零售专家丽莎·阿舍尔向澳大利亚新闻集团表示,这些商品通常采用廉价合成材料制成,本就不以耐用为设计目标,这对环境造成了巨大影响。
一名40岁的澳大利亚女性向澳大利亚新闻集团透露,过去两个圣诞节她都在与婆婆抗争——对方总购买廉价的Temu网购礼物,这些礼物最终都闲置不用。“生活成本危机确实在加剧。但如果我们的节日喜悦如今竟要用塑料垃圾的堆积量来衡量,那我们确实彻底迷失了方向。”
Temu is becoming the go-to for bargain Christmas shopping as Aussies battle rising costs, but critics are urging shoppers to avoid the ultra-cheap platform.
According to Omnisend, almost one third of Aussies (32.2 per cent) plan to use Temu during the 2025 holiday season, reflecting demand for cheaper goods amid inflation and tighter budgets.
Roy Morgan data shows that 4.7 million Australians purchased from Temu between July 2024 and June 2025.
University of Sydney Business School retail expert Lisa Asher told NewsCorp Australia that these items were often made from cheap, synthetic materials that are not made to last, which has huge implications on the environment.
A 40-year-old Aussie woman, told News Corp Australia that she had been battling her mother-in-law purchasing cheap, Temu gifts that get left unused for the last two Christmas’.“The cost-of-living crunch is real, and Temu promises a treasure trove of ‘deals’. But if our festive cheer is now measured by the sheer volume of plastic crap, then we’ve officially lost the plot.
