澳邮CEO：澳人对亚马逊、Temu“上瘾”，应支持本土购物

澳大利亚邮政集团首席执行官保罗·格雷厄姆近日发出警示性呼吁，指出本国消费者已深陷国际电商平台提供的"低价商品依赖症"。这位资深企业领袖在接受《每日电讯报》专访时直言不讳地表示，亚马逊、Temu等跨国电商巨头正在通过"价格倾销策略"重塑澳大利亚零售生态。

格雷厄姆援引市场比较网最新调研数据指出，近半数（48.7%）澳大利亚民众因持续的经济压力正面临心理健康挑战，而这种消费焦虑恰恰被跨境电商平台所利用。他将这种现象形象地描述为"数字时代的消费鸦片"——消费者在追求极致低价的过程中，不知不觉地牺牲了本土零售业的可持续发展。

"我们的预测模型显示，若不改变当前趋势，到2030财年，亚马逊、Temu及Shein等平台将鲸吞澳大利亚线上零售市场50%的份额，较目前25%的占比实现翻倍增长。"格雷厄姆强调这一数据时神情凝重。他特别指出，这些国际电商采用的"算法定价"和"补贴战略"正在扭曲正常的市场竞争机制。

这位邮政掌门人警告称，本土零售业正面临"生存危机"。外国资本控股的电商平台不仅挤压中小企业的生存空间，更可能引发连锁反应——从就业市场萎缩到商业地产价值下跌，最终将影响澳大利亚整体经济韧性。他呼吁政府、企业和消费者形成"三位一体"的应对策略，包括完善跨境电商税收监管、建立本土电商扶持基金，以及开展"负责任消费"公民教育。

值得注意的是，格雷厄姆并非简单反对全球化竞争，而是强调需要建立"公平竞技场"。他举例说明，本土零售商在员工福利、税收贡献和社区支持等方面承担着更多社会责任，而这些隐性成本往往被跨境电商的"裸价策略"所掩盖。这番论述引发了澳大利亚商业理事会等组织的强烈共鸣，预计将在政策层面引发更广泛的讨论。

Paul Graham, CEO of Australia Post Group, recently issued a warning call, pointing out that domestic consumers have become deeply dependent on "low-priced goods" provided by international e-commerce platforms. This senior business leader bluntly stated in an interview with The Daily Telegraph that multinational e-commerce giants such as Amazon and Temu are reshaping the Australian retail ecosystem through "price dumping strategies".

Graham cited the latest research data from Market Comparison website, stating that nearly half (48.7%) of Australian citizens are facing mental health challenges due to ongoing economic pressure, and this consumer anxiety is precisely exploited by cross-border e-commerce platforms. He vividly describes this phenomenon as the 'opium of consumption in the digital age' - consumers unknowingly sacrifice the sustainable development of local retail industry in the pursuit of extreme low prices.

Our predictive model shows that if the current trend is not changed, platforms such as Amazon, Temu, and Shein will capture 50% of the Australian online retail market by fiscal year 2030, doubling their current 25% share. Graham emphasized this data with a serious expression. He specifically pointed out that the "algorithmic pricing" and "subsidy strategies" adopted by these international e-commerce companies are distorting the normal market competition mechanism.

The postal leader warned that the local retail industry is facing a "survival crisis". E-commerce platforms controlled by foreign capital not only squeeze the survival space of small and medium-sized enterprises, but may also trigger a chain reaction - from a shrinking job market to a decline in commercial real estate value, ultimately affecting the overall economic resilience of Australia. He called on the government, businesses, and consumers to form a "trinity" response strategy, including improving cross-border e-commerce tax supervision, establishing local e-commerce support funds, and conducting "responsible consumption" civic education.

It is worth noting that Graham did not simply oppose global competition, but emphasized the need to establish a 'fair arena'. He gave an example to illustrate that local retailers bear more social responsibilities in terms of employee benefits, tax contributions, and community support, and these implicit costs are often concealed by the "naked price strategy" of cross-border e-commerce. This statement has resonated strongly with organizations such as the Australian Business Council and is expected to spark broader discussions at the policy level.